Miley Cyrus' Evolution is 'Organic' and 'Healthy,' Says Manager Larry Rudolph

The music industry veteran, who also manages Britney Spears, weighs in on whether scandal is the key to transitioning from teen pop star to adult artist.



Scandal: It’s a term music super manager Larry Rudolph is all too familiar with.

As Miley Cyrus continues to revamp her image, the former Disney star has raised eyebrows with a controversial new music video, frank discussions about alcohol, drugs and sex, and near-constant “will they, won’t they” speculation surrounding her engagement to Hunger Games star Liam Hemsworth.

Cyrus might be the latest, but she follows in a long line of pop princesses such as Britney Spears, also managed by Rudolph, Christina Aguilera, Jessica Simpson and more to shed their family-friendly skin in an effort to “grow up.”

Now, Rudolph is managing up-and-coming girl group G.R.L., a quintet of young ladies hoping to break into the industry. Since the manager rarely takes on new clients, there’s something to be said about the group’s prospects.

Asked whether there’s a plan in place to watch the girls grow up in the industry, Rudolph says it can only happen “organically.”

“Miley is doing it now organically,” he says. “There’s no such thing as ‘OK, let’s figure out the plan for growing up.’ It doesn’t work. The public sees through it in two seconds, and every artist who’s tried to do it has failed.”
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