Good marketing is vital for a movie to get its name out there, and good marketing means having a good trailer. Good trailers don’t necessarily imply good movies; how often do wee see trailers that were more entertaining than the movie itself?
A lot of this summer’s movies have been a bust, but their trailers sure do a good job at bringing us in to see them. Of all the trailers that a single movie may have — red band, green band, teaser, theatrical, international, on and on — and of all the movies that have been announced, we have chosen the ten trailers that we consider the best of all released so far in 2013.
Directed By: Zack Snyder
Starring: Henry Cavill, Amy Adams, Michael Shannon, Russell Crowe, Diane Lane, Laurence Fishburne
The "Man of Steel" trailer offers one of the most cliché messages we’ve heard since the Disney Channel days: dare to be different, oh, but what if people judge you harshly, so on and so forth. What makes this trailer send shivers, though, is that the message is somehow, for once, convincing. This classic story of the outcast making it big is, well, suitably classic in its application; what better story than that of the timeless Superman to pass along this similarly timeless tale?
The emotional and interpersonal weight of the trailer is also what makes it stand out from the crowd of action, thriller, and superhero movies coming at us like rapid fire.
Instead of devoting the trailer’s primary focus to the movie’s ridiculously many and overblown action sequences, as many trailers of movies in this genre tend to do, ultimately leading to bad reviews for having revealed all their tricks to audiences ahead of time, "Man of Steel’s" trailer (not so much the matted mess of fight scenes that makes up "Man of Steel" itself) focuses on the core essence and social aspects of the superhero. Finally, a superhero movie trailer where the punches are somewhat emotional rather than solely physical!
THE BLING RING
Directed By: Sofia Coppola
Starring: Katie Chang, Israel Broussard, Emma Watson, Taissa Farmiga, Claire Julien, Leslie Mann
Who is a demographic treasure for Hollywood? Bored teenagers on break with money to blow. What do such teens want from breaks? Pure, risky fun. Though the final product contains content, themes, and potential for discussion that run much deeper, the film "Spring Breakers" has a similar success story to model to "The Bling Ring’s" promotional potential. "Spring Breakers" had teens and college students flocking to the movie for such similar promises of scandal and fun on a spring break that many of us did not spend so extravagantly in real life. "The Bling Ring", likewise, promises stereotypical assets for a 2013 teenager’s fun, successful summer in its trailer: partying, materialism, self-centrism, and encounters or affiliations with fame. In other words, pure fun.
The first official teaser trailer for "The Bling Ring" doesn’t even offer any spoken context or much of any revelation as to what the movie is about, unlike the second (to me, preferred) and theatrical trailer: it defines itself entirely upon imagery — of parties, celebrities, and so forth — which approach fits the movie’s teenage “if it looks cool, don’t question it” vibe. This is the same motive-apathetic and context-apathetic vibe, of course, that had some audience members frustrated with the movie itself once it was released in June.
None of this, though — the imagery, fluff, and pure fun of it all — should be considered negatively, though, especially in the context of Sofia Coppola’s similar style with movies like "Marie Antoinette". In fact, addressing a Vanity Fair article about serious criminals in a way that seems so carefree and vibrant by the looks of the trailer is a feat of its own, not to mention a respectable style or signature on Coppola’s part.
All in all, the trailer, the blithe teenage robbers, Coppola and I all seem to be hinting at the same message: It’s summer! You’re at the movies! Have fun and (as presumably encouraged the fate of the characters) stop taking everything so seriously! Save that seriousness for a later ticket to one of the seemingly infinite options of summer thriller flicks.
THE WOLF OF WALL STREET
Directed By: Martin Scorsese
Starring: Leonardo DiCaprio, Jonah Hill, Matthew McConaughey, Jean Dujardin, Kyle Chandler, Jon Favreau
Is it the music? Is it the snappy dialogue? Is it Leonardo Dicaprio’s face being smashed oh-so-seductively by a woman’s high heel that could have stepped on or in who-knows-what out there? The trailer for "The Wolf of Wall Street" looks like the biggest party since, well, Leo’s last party, in his trailers for "The Great Gatsby". The cocky dialogue of a success story, exemplified in the trailer’s opening lines, hints to viewers the same kind of hit movie as "The Social Network".
The trailer also comes with an invaluable sense of comfort and reliability for audiences towards this movie, which ticket-selling familiarity is clearly a golden Hollywood tool evidenced by the outpours of sequels taking over theaters. In "The Wolf of Wall Street", that familiarity comes from the trailer parading that director Martin Scorsese’s next big work will be with Leo again, who is already notorious at Scorsese’s leading man of choice ever since Robert De Niro. Of course, the feeling may be one of comfort or groaning dread, depending on how you feel about Scorsese’s much-acclaimed "The Departed" and "Shutter Island" that Leo starred in.
Given audiences’ clear excitement at seeing Leo play the role of a pretentious, flamboyant gentleman based on his recent hit performances in "Django Unchained" and "The Great Gatsby", perhaps the only thing that could make this trailer more satisfying is if the blonde were Kate Winslet.
THIS IS THE END
Directed By: Seth Rogen + Evan Goldberg
Starring: James Franco, Seth Rogen, Jay Baruchel, Jonah Hill, Craig Robinson, Danny McBride
Let’s be honest. The red-band trailer for "This is The End" is most notorious for Emma Watson whacking Seth Rogen with an axe. If that moment was all the trailer consisted of, followed by the comment about “Hermione” having stolen the male actors’ supplies, I think most of us would be satisfied enough. The trailer features an ensemble of high-profile stars, a party featuring tons of additional stars, that apocalyptic factor that audiences love as depicted by blue light beams from the sky and a sinkhole, and crude buddy humor that practically defines summer entertainment. What more does anyone need?
Like "The Bling Ring", "This is The End" makes its trailer’s fame as one of pure fun, partying, absurdity, an over-the-top quality in all departments, and a plot so crazy that “you just had to be there.” And based on the movie’s immense success in theaters, they were there, the trailer having easily gained viral status and sold itself to pleasure-seekers everywhere.
Directed By: Alfonso Cuaron
Academy-Award winners Sandra Bullock + George Clooney
"Gravity" takes a similar opening as "The Purge" by starting off seeming like a serene, Planet-Earth-like documentary before everything goes terribly, terribly wrong. That snap is what intrigues us. With the camerawork, we feel like we’re spinning out of control alongside the ever-talented Sandra Bullock. But of course, with Bullock’s closing cries for help in the trailer, we don’t feel like we’re alongside anyone; rather, like her, frighteningly and suddenly alone (in a crowd of other moviegoers safe in our seats).
The power of this trailer, then, is that it seems so real. From the initial documentary feel, to Bullock’s professional airs, to the theme-park-like vertigo, the sense of shock this trailer leaves us with is one of having witnessed a real disaster — as convincing as one we’d expect in the papers upon leaving theaters. Compared to the good but elaborate space stories of movies like "Star Trek Into Darkness", "Gravity’s" take on space seems cleanly, pleasantly minimalistic, even harkening back to an extent to the esteemed space movie "Moon"
Rest of the top trailers can be found at the ( SOURCE ).
Let's be real, y'all: there were a LOT of trailers this year that were clearly better than the actual films, with only a few that managed to deliver what the trailers exactly promised (and more!). Still can't believe the "Iron Man 3" trailer blindsided me with regards to who the actual villain was, but I got over it pretty quickly. And personally, the only film trailer released so far this year that really destroyed my cinephile feels is Bong-Joon Ho's "Snowpiercer". Super can't wait to see it and slay all the basic movie lessers of 2013.
But what were the film trailers of this year thus far that definitely made a very strong impression on you and what were the ones that let you down, ONTD?