Madonna’s mystery video now has a name. The gritty dance/fashion film the singer shot with Steven Klein #secretproject video is part of a campaign to raise money for human rights causes through a new label inspired by old-school streetwear called Defend Paris. Madonna was among the first to wear a black and white screen-printed hoodie from its inaugural collection in May, featuring an assault rifle emblazoned in the center of the logo.
The singer’s boyfriend, Brahim Zaibat, is among a group behind the label, a cloak and dagger operation that has promoted itself with imagery utilizing gun violence as a narrative. For now, the Paris-based designers wish to remain anonymous. But a spokesperson for the collective says Zaibat will appear in ad imagery on Defend’s newly-launched website, which includes a lookbook and e-store of black and white hoodies, sweatshirts, tank tops, T-shirts and hats. The items, made in France, retail for 25-55€.