Is Lana Del Rey about to have a “Tik Tok” moment on US radio with “Summertime Sadness”?
And by “a ‘Tik Tok’ moment,” I’m referring to the phenomenon where a song becomes a massive smash on the radio months after its initial premiere — in other words, a sleeper hit. Ke$ha‘s debut single happens to be one of the most memorable examples: Originally released as a free download on her MySpace in July of 2009, the song didn’t even hit radio until October, climbing to the #1 spot on the Billboard Hot 100 at the end of December (and dominating for months afterward.) Lady Gaga‘s “Just Dance,” which premiered in April of 2008, did the same thing over an even longer period of time, topping the charts in January of 2009. And then there’s Icona Pop‘s “I Love It” — a current Top 10 summer smash — which dropped way back in May of 2012.
( Read more...Collapse )