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Disney In Crisis Mode: Lone Ranger Opens to Dismal Numbers



"The Lone Ranger," Walt Disney Co's big-budget western starring Johnny Depp, performed below expectations on Wednesday night, raising the possibility that the movie could saddle the media giant with a loss on the film.

The film, which cost an estimated $225 million to produce, generated $9.7 million during Wednesday showings, falling well behind "Despicable Me 2" from Comcast's Universal Pictures, which sold $34.3 million at the domestic box office, according to studio estimates.

"If it does end up grossing less than $50 million over the five-day stretch, it will most certainly go down as a misfire," said Jeff Bock, senior box office analyst for Exhibitor Relations, which tracks movie box office prospects.

The film's poor opening is a black eye for producer Jerry Bruckheimer, director Gore Verbinski and star Depp, the trio behind Disney's ultra-successful "Pirates of the Caribbean" series.

Disney spent $225 million to make the film and an estimated $100 million to market it.

A Disney spokesperson was not available for comment on the studio's outlook for the film's profitability.



ouchhh

Source: http://www.boxofficemojo + http://www.reuters.com/article/2013/07/04/entertainment-us-disney-loneranger-idUSBRE9620UL20130704
Tags: box office, film - action / adventure, johnny depp
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