"The Lone Ranger," Walt Disney Co's big-budget western starring Johnny Depp, performed below expectations on Wednesday night, raising the possibility that the movie could saddle the media giant with a loss on the film.
The film, which cost an estimated $225 million to produce, generated $9.7 million during Wednesday showings, falling well behind "Despicable Me 2" from Comcast's Universal Pictures, which sold $34.3 million at the domestic box office, according to studio estimates.
"If it does end up grossing less than $50 million over the five-day stretch, it will most certainly go down as a misfire," said Jeff Bock, senior box office analyst for Exhibitor Relations, which tracks movie box office prospects.
The film's poor opening is a black eye for producer Jerry Bruckheimer, director Gore Verbinski and star Depp, the trio behind Disney's ultra-successful "Pirates of the Caribbean" series.
Disney spent $225 million to make the film and an estimated $100 million to market it.
A Disney spokesperson was not available for comment on the studio's outlook for the film's profitability.
Source: http://www.boxofficemojo + http://www.reuters.com/article/2013/07/04/entertainment-us-disney-loneranger-idUSBRE9620UL20130704