Females are flocking to see Baz Luhrmann's ebullient adaptation of F. Scott Fitzgerald's classic novel starring Leonardo DiCaprio. Baz Luhrmann's The Great Gatsby grossed a stellar $3.3 million in Thursday night runs, suggesting that the summer's second tentpole after Iron Man 3 could open to $45 million or more.
The movie's Thursday night run beat the midnight performance of previous female-fueled films, including fellow Warner Bros. film Sex and the City 2 ($3 million). Comparisons are complicated, however, since Hollywood studios are now opening their films before midnight. Gatsby did race past the $2 million earned Thursday night by Oz the Great and Powerful.