A touching film deserves touching marketing. So far, so good, let's hope they keep this up. The Weinstein Company has unveiled this first official poster for Ryan Coogler's award-winning feature debut Fruitvale Station, originally known as just Fruitvale, starring Michael B. Jordan (Chronicle) in a career-defining role as Oscar. We saw and fell in love with this film at Sundance, a powerful, moving, heartfelt, intimate portrait of a young man, and a senseless tragedy. The poster contains what looks like a canvas painting of a scene of Oscar holding hands with his daughter, a striking image I'm glad they used for a poster. See below.
Ryan Coogler's Fruitvale Station tells the true story of Oscar, a 22-year-old Bay Area resident, who crosses paths with friends, enemies, family, and strangers on the last day of 2008. Based on the real story of the shooting of Oscar Grant in San Francisco. Fruitvale Station is the directorial debut of young USC graduate Ryan Coogler, who went on to win the Grand Jury Prize and the Audience Award at the 2013 Sundance Film Festival earlier this year. The film is also scheduled to premiere at the Cannes Film Festival later this month. The Weinstein Company, who picked up the film during Sundance, is planning to release Fruitvale Station in limited theaters starting on July 26th, 2013 later this summer.