David Beckham running half naked for H&M

BECKHAM, RITCHIE TEAM FOR H&M: David Beckham is back in action for H&M, this time in a 90-second commercial directed by Guy Ritchie to promote the spring collection of David Beckham Bodywear for H&M.

Beckham is shown wearing a bathrobe in his driveway, seeing his sons off to school. The robe gets caught in the wheel of the Range Rover, leaving him — surprise — in his underwear and slippers, and he’s forced to chase it down through his Beverly Hills neighborhood. Combining Ritchie’s flair for action with tongue-in-cheek humor, the spot allows Beckham’s non-self-serious personality to shine through. “Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it,” said Beckham.

1 | 2