Something We Never Needed: Bar Refaeli's GoDaddy Commercial

Go Daddy's suggestive ads, and their subsequent controversy, have become a Super Bowl tradition. This year's spot, featuring Sports Illustrated swimsuit model Bar Refaeli and nerd-portraying actor Jesse Heiman making out, has been called the most sexist to date.

The fault this year, however, is not Go Daddy's alone. For the first time in their decade of Super Bowl advertising, the hosting company enlisted the help of professionals. The commercial, conceived by creative agency Deutsch New York, was filmed at Universal Studios about a month ago.

10 points if you can watch the whole thingCollapse )


The real video we need is a video of Leo DiCaprio watching this video.