The singer-actress is reteaming with Fashion Star producer Electus and NBC for an untitled scripted comedy based on her life, The Hollywood Reporter has learned.
Universal Television and Electus will co-produce the pilot presentation based on a pitch developed by Robin and Nick Bakay that's inspired by Simpson's colorful life. Nick Bakay, whose credits include Paul Blart: Mall Cop, Zookeeper and 'Til Death, will pen the script and executive produce alongside Electus' Ben Silverman and Simpson's father/manager, Joe Simpson. Electus' Jimmy Fox will co-exec produce.
"We are thrilled to team up with the multitalented Jessica Simpson to bring this new sitcom to life on NBC as she is truly a modern-day Lucy with incredible comedic chops," Electus founder and chairman Ben Silverman said. "From running a fashion empire to wrangling her public image as a new mom, we see Jessica's character approach a variety of 'everyday' circumstances that will get audiences laughing out loud."
Added Simpson: "I am so excited to work with Ben and NBC again, this time on a scripted comedy. I often find myself thinking that no one could ever make up the things that actually happen in my life -- so between the real-life elements and a great team of writers, I think we'll have people laughing!"
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