Beyoncé Knowles is rumoured to be the new face of H&M.
Reports that the 31-year-old singer will front the Swedish brand's new campaign first surfaced last week when Beyonce was snapped wearing tropical-printed swimwear on, what is thought to be, a shoot for the high street giant.
Further fuelling the rumours, one of the star's dancers Kimberly Gipson then tweeted: "First day of trial in the Bahamas! H&M all set … go." However, the post was deleted shortly afterwards.
While H&M have not commented on the rumours, reports in June 2012 that Lana Del Rey was the brand's new campaign star were only confirmed a month after speculation first surfaced.
If Beyoncé is to front a campaign for the high street favourite, the Love On Top hitmaker will join such famous faces as David Beckham, Gisele Bundchen and Jerry Hall.
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Soon you'll be able to wear your Beyonce H&M clothes while drinking a Beyonce Pepsi while watching the Beyonce Half Time Show/Documentary/Inauguration Concert.