Snoop Lion's video for his first reggae single "La, La, La" has debuted on MTV.com and this one goes out to the kids.
Not only did the S-N-Double O-P create a visual to compliment the kid-friendly holiday, he hooked up with director Eli Roth to bring it to life. "A lot of kids, a lot of costumes, you know lion in the jungle, just having a good time," Snoop told MTV News about his new clip. "It's one of those records that just celebrates fun, trick or treat in so many words."
The "Hostile" director and the 213 MC teased the visuals this past weekend on Twitter after Snoop shot out a message to Roth. "ay @eliroth lets finish up that music vid for #lalala," on Friday.
On Sunday, Snoop, who recently dropped the "Dogg" from his moniker and replaced it with "Lion," posted a photoon the social networking site with him posing with a couple of costumed kids in front of colorful video set. The Cali rap icon wouldn't give away all the details but broke down the basics for us. "A bunch of kids dressed in costume, dancin' shakin' and bakin', makin' it move to the music and the sounds of Snoop Lion," he said.
"La, La, La" will appear on Snoop Lion's first-ever, upcoming reggae LP Reincarnated.