The burgeoning world of on-demand/digital releases for feature films hit a big milestone this week. The dark romantic comedy Bachelorette – about three best friends (Kirsten Dunst, Isla Fisher, and Lizzy Caplan) on an epic pre-wedding bender – hit No. 1 on the iTunes Movies chart.
The accomplishment is especially sweet for the film’s distributor, RADiUS, which was created by The Weinstein Company earlier this year specifically to release films in non-traditional formats. Bachelorette was the company’s first acquisition.