Because You Just Can't Get Enough Of Her..

Bongo announces "It Girl" Kristin Cavallari to star in its fall advertising campaign. The blonde beauty that has been seen on the covers of Seventeen, Teen People and all the entertainment weeklies, will star in the brand's advertising campaign, which will break this Fall in the September issues of fashion and entertainment magazines, such as InStyle, Teen Vogue, Seventeen and InTouch.

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Source: LB Message Board