In the 7-minute segment, "Animated GIFs: The Birth Of A Medium," a group of experts discuss the multi-image procrastination tool as it was once known and as its practiced today, as carefully manipulated art. They also let us know in no uncertain terms that it's pronounced "jif," not "gif" (to which we ask: can't it be both?). source
What is your favorite gif? Do you pronounce it jif or gif?