Skinny models were given the 'axe' ahead of Dita Von Teese's debut lingerie launch, it has been revealed.
The 39-year-old designer and burlesque star instead plumped for a team of buxom girls to make the most of her Von Follie range which launched last month.
Proud of her own voluptuous figure, Von Teese has also starred in the underwear campaign promoting key pieces which include sophisticated knickers, stockings, suspenders and bras.
She will also appear on the catwalk this weekend at the L’Oréal Melbourne Fashion Festival on behalf of Target Australia, where her brand is currently retailed.
'We gave a lot of models the axe for being too skinny - we probably turned away a dozen,' she told the Herald Sun in Melbourne.
'It's important to me [that] we show curvaceous women and fuller-figured girls... Lingerie looks terrific on girls with shape.'
According to another source, Von Teese also ordered her chosen models to wash off fake tan, and promptly issued a 'no spray tan' policy as she attended rehearsals for the fashion event.
'She was not happy at all,' a source said.
'The models were of course gorgeous but a lot of them were heavily tanned. Not in a 'tandoori' way or anything, just a standard tan, which (Von Teese) stressed was not her look and was not what she wanted to show off the collection.
'You have to remember she is on the runway too, so standing there among among all these bronzed bodies is just not going to work.'
Von Teese took to Twitter, writing: 'Disaster averted! Just issued out a 'no spray tan' alert to our models. Apparently, spray tan is the usual prep for lingerie shows. Yikes!'
Von Teese, who has already worked with Vivienne Westwood, Jean Paul Gaultier and Wonderbra, announced the new business venture in April last year and released a single image of herself in November wearing two pieces from the collection.
The items were inspired by Von her own collection of vintage underwear. She said: ‘There are so many vintage lingerie pieces I love that I haven't been able to find in all my years of collecting.
'I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear.'
Prices start from around £10 for bras and briefs going up to £100 for a leopard print 'chemise'. Selected bra styles are available up to an E-cup while briefs a size 20.
The range is available at Target’s Australian stores and online. And the company expects to expand sales to other countries in the near future.
In 2007, the budget retailer launched a Stella McCartney designer collection. The 42-piece winter collection was an instant hit and a number of stores sold out within the first 10 minutes. Jason Wu and Missoni ranges for target sold out almost as fast.
Murray Chenery, of Target Australia said: 'Target Australia is thrilled to work with the talented Dita Von Teese on her first ever, worldwide lingerie collection.
'We have taken on board the sentiments of our customers to develop the range and deliver what they have asked for.'