drammh (drammh) wrote in ohnotheydidnt,
drammh
drammh
ohnotheydidnt

SPEAKING OF SUPER BOWL COMMERCIALS, ADRIANA LIMA BAGGED A MAJOR ONE!

A babe, a band and a brawler — Kia hopes those three elements will make its Super Bowl ad stand out from the rest.


The automaker has enlisted supermodel Adriana Lima, rockers Mötley Crüe and mixed martial arts fighter Chuck Liddell for its 60-second ad for the Kia Optima Limited. The idea is one man's fondest dream.
"As we're dreaming at night, our true desires come out," says Michael Sprague, Kia Motors America head of marketing and communications.
This fellow envisions driving an Optima around a track filled with manly fantasies such as a skimpily-clad Lima, Liddell fighting and Mötley Crüe onstage doing Kickstart My Heart. Sprague calls it "the ultimate man's dream" yet is quick to add "but it's not offensive to women, either."
Kia wants buzz during the Feb. 5 game, but also before and after, says David Angelo, creative chief at Kia ad agency David & Goliath.
The ad will launch in movie theaters Feb. 3, and Kia also will air 15-second teaser ads on TV beforehand. Kia also will leverage the Twitter and Facebook followings of the ad's stars.
STORY: Kim Kardashian replaced by dog in Skechers Super Bowl ad
PHOTOS: See the Superwomen of the Super bowl ads
Midsize family sedans such as Optima can come off as boring and staid, says Angelo, but this ad showcases the Kia's edgier design and its performance, as well as Kia's ambition to be a top-tier brand. "This was a great opportunity for us to come out big," he says.

source: http://www.usatoday.com/money/advertising/story/2012-01-16/kia-super-bowl-ad-supermodel-adriana-lima-motely-crue/52606346/1
Tags: adriana lima
Subscribe

  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 16 comments