Nivea must have a serious lack of diversity on their marketing team, because there is no other explanation for why an ad like this got approved. The ad features a preppy, groomed black man holding the head of his former self, who's sporting a beard, an afro, and a pissed-off expression. The words "Re-civilize Yourself" are scrawled across the image, with the smaller phrase "Look like you give a damn" on top. The message couldn't be clearer: natural hair on a black man isn't a style preference or a nod to afrocentrism—it's straight-up uncivilized.
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ETA: Bolded and italicized because I underestimated ONTD's illiteracy.