Lady Gaga is going bald due to all the chemical dyes she has used on her hair, which is all part of her flamboyant and creative package. She is turning to the product Rogaine, which is often promoted in TV commercials for arresting the baldness and promoting new hair growth. just the mention that the world’s most recognized pop diva is using this product, should be worth millions of advertising for the Rogaine company.
If Lady Gaga uses it, you can bet that her millions of followers will keep Rogaine in mind if ever they feel their hair is thinning. Lady Gaga just made Rogaine “cool” and it is no longer for the middle-aged balding man with the pot belly that is a stereotype for baldness.
The latest short haircut that Lady Gaga is sporting is what the singer is calling a “chemical haircut.” She said in a recent interview that she needed to cut her blonde hair short due to all the damage from dyes, according to Contact Music.The pop-diva is not the first celebrity to give a product an unintentional endorsement that works as an informal advertising campaign for a company. Justin Bieber did the same thing for the online photo service, Instagram, last week. With just the click of one picture sent by Bieber using this service, their website saw up to 50 new followers a minute in the next few days.
This unintentional advertising phenomenon is often seen these days with the clothes and accessories worn by Kate Middleton since she came on the royal scene. just the mention of her newest designer handbag, or the designer dress she is wearing, has worked to have the product sell-out in hours.
People imitate the celebrities, from “The Beatles” haircuts to Kim Kardashian shoes, people want to look like their idols. They want to eat what they eat and drink what they drink, this has been known by the admen since the birth of advertising agencies. this is why sports figures sell cereal and sports drinks and celebrities sell fragrances, clothes and make-up.
A celebrity endorsement is worth millions, but when luck passes your way and a celebrity comes from out of the blue starts using your product and lets it be known, you have hit the jack-pot for free advertising.
Rogaine, the brand name is made by Johnson & Johnson Healthcare Products and it would be very interesting to see if the stock goes up in price since one of the most recognized women in the world has been reported as just starting to use this product.