Lena said in OK! interview that this song and video is a tribute to her former partner in t.A.T.u. Yulia Volkova.
The director of the video is James Cox, who previously shot t.A.T.u.'s "All About Us" and "White Robe" music videos.
Never Forget is the sequel of t.A.T.u. last music video Snowfalls where both Lena and Yulia die in a motocycle crash.
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