According to the Daily Variety, Combs is teaming up with reality television producers Ben Silverman ( "Biggest Loster," "The Restaurant") and David A. Hurwitz ("Fear Factor") to create "Celebrity Cooking Showdown," a five-night reality miniseries that will pair professional chefs with celebrities for a three-course cook-off. Renowned chefs Wolfgang Puck, Cat Cora and Govind Armstrong have already signed on for the show.
"We've been desperate to do cooking in primetime," Silverman told Daily Variety. "And who's more primetime than Diddy?
"The sexiest trend going on right now is young men learning how to cook," Diddy added. "There's nothing more sensual than a man cooking for his woman. We wanted to do something that fit that trend in the marketplace."
"It gives the show an event status," said NBC's Craig Plestis. "It's must-see television when you have to be there for a week, with a lot of a noise, a lot of bang. And if it's successful, you can bring it back as a regular series."
The first three episodes of the series will feature each of the three chefs prepping their celebrity partner for competition. Then the celebrities will battle against each other in a timed competition to create a three-course meal. Judges will determine one celeb winner from each night, with the three finalists squaring off for a Thursday finale. The winner, determined by a mix of judges and viewer votes, will be revealed on Friday.
Silverman told Daily Variety that several celebrities were finalizing their deals for the show, but he held off on announcing any names at this point.
In addition to his successes in the music and fashion, Diddy has already successfully produced a number of cable television shows, HBO's "The Bad Boys of Comedy" and MTV's "Making the Band" and "Run's House."
Diddy also owns a restaurant Justin's, which has locations in New York and Atlanta.
In related news, Diddy is also getting back to his musical roots. Diddy is hard at work on his next studio set and is planning a future tour.
NBC's "Celebrity Cooking" will debut Monday, April 17.