But when the firm unveiled their latest swimwear range onlookers were shocked when model Candice Swanepoel revealed her alarmingly thin figure.
The 22-year-old appeared to have lost a significant amount of weight as she modelled the lingerie line's new range of swimwear at The Mondrian hotel in Los Angeles.
Frightening: Victoria's Secret model Candice Swanepoel shocked onlookers today as she revealed her alarmingly thin figure whilst modelling the lingerie line's new range of swimwear, alongside Alessadra Ambrosio, left, and Adriana Lima, right
Unrecognisable: Candice's appearance today, left, was a far cry from when she fronted the company's Valentine's Day campaign in matching red lingerie, which was released in January this year
Standing alongside models Alessandra Ambrosio and Adriana Lima, she stood out from her fellow Angels with her pencil thin legs and concaved stomach.
She also appeared noticeably slimmer around the jawline.
While Adriana and Alessandra looked slender in their black swimsuits, Candice looked almost emaciated next to the two girls.
What a change: the girls are a far cry from the models who once advertised the brand, including Heidi Klum
Odd one out: Standing alongside fellow Angels Alessandra Ambrosio and Adriana Lima, she stood out with her pencil thin legs and concaved stomach
While 29-year-old Adriana, who gave birth eighteen months ago to her daughter Valentina, showed no sign of carrying any extra baby weight, she looked a much healthier weight than Candice.
Even Alessandra who is known for her slender frame looked larger next to the blonde South African.
Candice's appearance was a far-cry from when she fronted up the company's Valentine's Day campaign - which was released in January this year.
In a two-piece raspberry bra set, her sexy curves were clearly on display.
Healthier: The lingerie line has had a long-line of beauties that have endorsed a healthy model figure boasting ample cleavage, fuller legs and backsides, including legendary supermodels, Heidi Klum, Naomi Campbell and Tyra Banks
In her modelling card by agency IMG, her statistics are given as 33-23-34 and a US dress size 8 (UK size 12).
Candice is fast becoming one of the most popular Victoria's Secret models and had landed the cover of the Victoria's Secret Swim 2011 Catalogue.
Slim: Alessandra Ambrosio has also come under fire for being too thin
In recent years, the company has been criticised from shifting away from the curvy models that made the brand so famous in favour of super-slim girls.
The lingerie line has had a long-line of beauties who have endorsed a healthy model figure that boasts ample cleavage and fuller legs and backsides, unlike most fashion models.
Legendary supermodels Heidi Klum, Naomi Campbell and Tyra Banks have all walked the catwalk for Victoria's Secret.
The company have already come under fire after a 2010 shoot in St. Barts revealed a strikingly skinny Alessandra Ambrosio modelling the label's swimwear.
With her pelvic bones and ribs protruding just a year and half after having her baby Anja, she looked childlike next to two plus size models.
But Alessandra believes she is more on the curvy side and even once told the Daily Mail: 'I'm very lucky to work for a brand that wants women to be healthy. You need to be able to fill out the bra and the panties, so yes, I'm a curvier girl.'
Victoria’s Secret has gone from strength to strength since launching in 1977.
Though the brand is not currently widely available throughout Britain, the lingerie masters have big plans in place for the first UK flagship store to open next year on London’s New Bond Street.
Whaaat, she's skinny but it seems like she's always been skinny. Silly Daily Fail.