The spots, which run through March 25, 2006, shed light on why natural is only better in Arby’s chicken.
One ad reveals what stand up comedienne and queen of the red carpet Joan Rivers would look like “natural” had she forgone plastic surgery. An almost unrecognizable, very wrinkled, yet bejeweled Joan quickly realizes that natural only works for chicken.
In another ad, the world’s most famous wrestler, Hulk Hogan, also realizes that natural only works for Arby’s chicken when he is transformed into a scrawny version of himself. Decked out in red and yellow wrestling tights, the puny Hulk strains to pull off his signature move -- ripping off his t-shirt.
“Chicken Naturals is a prime example of that something different something better experience Arby’s has been offering for more than 40 years,” said Debra Mager, Senior Vice President of Advertising, Arby’s Restaurant Group, Inc. “We wanted the creative to be larger than life to match the uniqueness of our new chicken as well as take a step out from what anyone else is doing in the category.”
Arby’s Chicken Naturals, available nationwide this month, is a full menu line of chicken products – a first in the fast food industry -- that starts with 100 percent all natural chicken breast that is not altered or injected with added water, salt or phosphates. The result is better tasting, higher quality chicken.
I LOVE ARBYS! :)