Last night’s premiere of AMC’s original series, “The Walking Dead” resulted in a 2.7 HH rating netting over 5.3 total million viewers making it the largest audience for any original series on the network. The Adults 18-49 demo garnered 3.6 million viewers making it the highest delivery for any cable series premiere for 2010.
Key Ratings Highlights for The Walking Dead:
10pm airing – 2.7 HH rating with 5.3 million total viewers;
10 pm, 11:30 pm and 1am airings – Cumed to a 6.0 HH rating with 8.1 million viewers;
Adults 25-54 – 3.1 million viewers;
Adults 18-49 – 3.6 million viewers;
Adults 18-34 – 2.1 million viewers.
“It’s a good day to be dead. We are so proud of this series, its depth of storytelling and the remarkable talent attached,” said Charlie Collier, AMC’s president. “As the network dedicated to bringing viewers the best stories on television, we are so pleased to have the opportunity with ‘The Walking Dead’ to raise the bar within this popular genre and continue our commitment to being the home of premium television on basic cable.”
“’The Walking Dead’ is that rare piece of programming that works on so many levels. It is legitimately great storytelling that is not only highly entertaining, but incredibly thought provoking as well. People who are familiar with the comic books know what’s coming, but suffice it to say, this is only the beginning of a long, intense, and powerful ride. Long live ‘The Walking Dead’,” said Joel Stillerman, AMC’s SVP of original programming, production and digital content.
AMC’s first wholly-owned original production, “The Walking Dead” premiered globally on October 31 through an unprecedented partnership with AMC and Fox International Channels. Similar to a theatrical film release, all Fox International Channels are launching the premiere episode this week, resulting in the series’ debuting in 120 countries and in 33 languages.