lori22 (lori22) wrote in ohnotheydidnt,
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ohnotheydidnt

Julia Roberts' First Ad for Lancôme




Lancôme is finally revealing their "Pretty Woman."

In her first product campaign for the luxury French brand, Julia Roberts looks captivating in sunny blonde highlights and her trademark full pout -- and it's a brand new mascara that Roberts is modeling for a doe-eyed look.

The new Définicils Precious Cells Mascara features stem cell technology by way of Swiss apple extract that Lancôme claims will grow lashes longer and lusher while you rock the dramatically volumizing formula.

http://www.stylelist.com/2010/06/15/julia-roberts-in-first-beauty-ad-for-lancomes-new-definicils-pr/

Julia is Lancôme's first global ambassador for the full line of products, and her deal reportedly is worth $20 million.
Tags: celebrity endorsements, models
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