Brits don't know who Steve Jobs is


20 percent of Brits thinks Steve Jobs is a soccer player

The more time you spend around people in the tech industry, the more you realize just how important some of them think they are. When one is from outside the milieu, this can sometimes seem a little strange.

Now evidence has emerged that might give some in the tech industry pause for reflection. And I don't mean staring at their own gorgeous reflection in the mirror.

A survey performed by the Lewis PR company, brought to my joyously watering eyes by TheNextWeb, revealed that 20 percent of Brits questioned thought Steve Jobs was what they call a footballer and what Americans sweetly describe as a soccer player.

Though many of you will toss your mice up in horror at the mere concept, I must admit I am not in the least bit surprised. It's not that Brits are uneducated or unaware. They are really quite bright, in a bookish sort of way. Moreover, if you watch the footage of the survey interviews I have embedded here, the surveyors questioned American and French people who happened to be in the U.K. too.



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