i.d. (ivan_designer) wrote in ohnotheydidnt,
i.d.
ivan_designer
ohnotheydidnt

First look at Vanessa Paradis in new Chanel campaign

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Some new photo shoot and behind the scenes photos have surfaced from Vanessa's upcoming Chanel "Rouge Coco" lip stick campaign.

"Rouge Coco will be launched in Europe in March with an advertising campaign featuring French singer and actress Vanessa Paradis. The television clip, directed by Jean-Baptiste Mondino, features Paradis applying lipstick in front of a mirror while whistling the song “Daydream” by ’60s band The Lovin’ Spoonful."

-Thursday, December 10, 2009 Cosmetic News. Written by Joëlle Diderich



They say lipstick sales are “recession proof” – in fact – sales usually go up. Why? Because it’s an inexpensive way to look beautiful and freshen up your look. Chanel is taking note and bringing lipstick back to a young customer base that is infatuated with lip gloss. This March, Chanel is introducing Rouge Coco Hydrating Creme Lip Colour – and bringing back the lost art of sexily applying your lipstick.

Vanessa Paradis, the French actress (and Johnny Depp’s leading lady) is the face of the campaign and this is not the first time Paradis has worked with Chanel. Andrea D’Avack, president of Chanel Fragrance & Beauté, stated: “Vanessa has been very linked to the house over the years, and she represents a young, sophisticated woman who we also believe will be the consumer for Rouge Coco.” Print and TV ads have been shot though it’s still unclear whether TV spots will be placed in the U.S.

The Rouge Coco line has 30 shades and each hue is named after an influential part of Coco Chanel’s life – Camelia, Mademoiselle, and Paris – to name a few. The shades come in one of four color families Roses-Pinks; Reds-Corals; Violets-Berries, and Neutrals-Browns and will be available in different global markets.

Like many Chanel cosmetics, the packaging takes it’s cue from Chanel’s history with black and gold detailing, interlocking C’s and the Chanel name embossed into each lipstick bullet. The Rouge Coco collection debuts in March with each lipstick retailing for $30 at fine retailers including Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Chanel.com.


Source 1, Source 2
Tags: photo shoot
Subscribe

  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 98 comments
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →