The interactive Netflix map published in the NY Times website is incredibly cool and informative. There are tremendous differences in popularity of various DVDs between zip codes.
Tyler Perry’s The Family That Preys is the number one most rented DVD in areas which are predominately black, yet not even in the top 50 of most rented DVD in non-black areas.
Paul Blart: Mall Cop is a top five movie in prole areas, but once again it doesn’t make the top 50 in civilized zip codes. In fact, if you are looking for a good place to live, I would use the Netflix map and safely recommend any zip code in which Paul Blart: Mall Cop isn’t in the top 50. Paul Blart: Mall Cop is enjoyed by white proles and non-Asian minorities alike; it’s popularity cuts across racial boundries.
Mad Men makes the list of top 50 rentals in very few zip codes, but it’s heavily rented in sophisticated urban areas, like Manhattan and especially western Brooklyn. In fact, it’s interesting to note that western Brooklyn, where Mad Men is in the top 10, has stronger preference for Mad Men than Manhattan.
Last Chance Harvey is a movie that’s only enjoyed in wealthy suburbs like Scarsdale and Great Neck. It’s very much a non-prole movie, but there’s also very little appreciation for this movie in places where Mad Men is liked.
The vastly different rental patterns Mad Men vs. Last Chance Harvey demonstrates that there are two very different types of upper middle class.
Without knowing anything about the city of Chicago, for example, I can look at the Netflix map and tell you that zip code 60523, which includes West Chester and Oak Brook, is a wealthy family-oriented suburb because of the high number of rentals of Last Chance Harvey, and that the area along the lake, north of the downtown area, between McCormickville and Evanston, is where the hip intellectual child-free people live because they rent Mad Men, and that Addison is full of white proles because Paul Blart: Mall Cop is heavily rented but the Tyler Perry movies are not (which means no black people).
As commenters have pointed out, black areas can also be identified by their complete disinterest in Milk, which is the number one most rented movie in places which like Mad Men, but which is also popular in Scarsdale.
The Curious Case of Benjamin Button has the most universal appeal of any movie, being the most rented movie in both prole white areas as well as Scarsdale. It even has top-ten appeal in black areas.
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Miami is the most prole major city in the United States, because there’s not a single zip code where Mad Men is in the top 50, and it’s the only city which has a few zip codes where Paul Blart: Mall Cop is the most rented movie.
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The Paul Blart: Mall Cop map looks very similar for several cities, including Washington, Seattle, Minneapolis, Denver, Atlanta, and Dallas. In these cities, there a central area where no one rents Paul Blart: Mall Cop, and the central area is ringed by prole areas where Paul Blart: Mall Cop is more popular. Seattle is probably the least prole city in the United States based on the fewest Paul Blart: Mall Cop rentals.
Source: Half Sigma