Sandra Bullock continued her stellar year, with her true-life sports drama The Blind Side clearing an estimated $34.5 million for second place. It’s the best opening gross of Bullock’s career — a record she set just five months ago when The Proposal took in $33.6 million— all the more remarkable considering 59 percent of the audience was women, making this one of the most lopsidedly female-driven weekends in Hollywood history. The Blind Side also tallied a terrific “A+” CinemaScore, which should bolster the film through the rest of the year as a true word-of-mouth hit.
The Blind Side” was produced for $29 million by Alcon Entertainment, which specializes in female-skewing fare like the “Sisterhood of the Traveling Pants” movies. The company is financed by FedEx Corp Chairman Frederick W. Smith, and it has a distribution deal with Warner Bros. Pictures.
Bullock cut her undisclosed fee to star in the film, but will share in the profits.
“She’ll make quite a bit of money on the movie,” said Broderick Johnson, who runs Alcon with Andrew Kosove.Johnson predicted the movie would enjoy “a remarkable run” in North America, and reach the $150 million level.
Sandra also took a smaller upfront salary for "The Proposal." Disney's first choice was Julia Roberts, but Julia wanted $20 million for the role and refused a pay cut. I would prefer a share of the profits, but maybe I am just 'cheap' like that.