Britney Spears Street Team (teambritspears) wrote in ohnotheydidnt,
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Tesco hopes Mischa Barton can boost online clothes sales



It’s handbags at dawn as Tesco battles it out online with fashion giants Next and Asos.

The supermarket chain has launched a clothes-only website and hired designers ranging from actress Mischa Barton to trendy East End label Liquorish to boost its range.

For the first time, the full fashion catalogue, including in-house brands F&F and Cherokee, will be available at Clothing at Tesco.

With designer bags starting at £39, boys’ Gola sports tops from £7 and girls’ Disney tops from £5, Tesco says it’s the equivalent of putting an Extra store in every home.

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Tags: mischa barton
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