(wait what do you mean Michael Freakin Jordan isn't already IN the Basketball HOF?!!?!?!)
3 NEW Flavors to Honor Jordan Induction
Six years after he stopped playing, the thirst for Michael Jordan-endorsed products apparently continues.
Gatorade, one of Jordan's longest partnerships, is releasing a Limited Edition Jordan Series to honor his September induction into the Naismith Basketball Hall of Fame.
There are three new flavors, each representing a phase of his career, and each comes in two different labels. Sports drinks are certainly not meant for sipping but, nonetheless, we asked our wine critic Bill Daley and his wine tasters to temper their palates and rate the taste, the color, the aroma -- and the aura -- using the same criteria they use with finer vintages.
Then: Championship blue (berry cherry blend)
Two labels mark his early rise to stardom, including high school basketball in Wilmington, N.C., where he was cut from the varsity team as a sophomore, and his heroics at North Carolina.
Review: Bright Scope peppermint blue color. Smells like Hawaiian Punch's Fruit Juicy Red drink with lots of ripe berry scent and a slight citrus spritz. But taste is thin, like over-watered Kool-Aid. Potassium is noticeable but not overwhelming. Short, tart finish. Serve with protein bars, vanilla ice cream, Skittles.
Now: Championship gold (citrus orange blend)
Gatorade says these labels "shine a spotlight on Jordan's business acumen." One represents him as part owner of the Charlotte Bobcats. The other plugs his company Michael Jordan Motorsports.
Review: A golden color only an urologist could love; more opaque than the other. Smells like Tang on a bender or melted orange Life Savers. Tastes harsh, chemical-like. It's citrus without the sweetness, like chewable vitamin C. Serve with pretzels, popcorn, Waldorf salad.
Forever: Championship Red (berry blend)
This flavor highlights his "enduring legacy." One shows his career highlights. The other focuses on Game 5 of the 1997 Finals, where he overcame the flu to score 38 points "all while drinking Gatorade on the sidelines," the company says.
Review: Strawberry colored and strawberry scented and, more or less, strawberry flavored. Think Jell-O before the chill sets in. Serve with sliced bananas, strawberry pie, grilled pineapple, potato chips.
Nike Sued Over Jordan Induction
Not everyone is excited about Michael Jordan’s induction into the Basketball Hall of Fame this summer.
SportsFuzion Inc., an activewear firm based in Massachusetts, has filed a suit in the Massachusetts Superior Court in Norfolk, accusing Nike Inc. of fraud, contract interference and other violations for the Hall of Fame collection its Jordan brand is planning to commemorate the induction.
SportsFuzion contends that, in 2005, it created the concept and detailed marketing plan around a product line for Michael Jordan’s induction to the Hall of Fame. “Having Nike and the Hall of Fame go behind our backs to cut us out of the deal has become my worst nightmare,” Andrew Mirken, president and co-founder of SportsFuzion, said in a statement.
The firm, which has held a license for Basketball Hall of Fame apparel since 2006, also names the Hall of Fame as a defendant in the suit.
In response to the suit, Nike spokesman Derek Kent said in a statement, “We take these matters very seriously and are currently reviewing the complaint that was filed by SportsFuzion. We believe the complaint is without merit, and we will defend ourselves vigorously.”