idk (hoyay2327) wrote in ohnotheydidnt,
idk
hoyay2327
ohnotheydidnt

I Love You Phillip Morris gets distributor, to open on Valentine's Day.

Image and video hosting by TinyPic

Wandering the distribution desert for what seems like ages since it made its Sundance debut, I Love You Phillip Morris — an unlikely true tale of gay love inside the Texas penal system, starring Jim Carrey and Ewan McGregror — has finally found a taker. Consolidated Pictures Group, whose greatest acquisition achievement up to this point appears to have been for their self-produced Bottle Shock, has signed a mid-seven-figure deal with Morris’s financier EuropaCorp (that’s Luc Besson’s company, and he’s listed as Morris’s EP) for domestic distribution.

It opens Valentine’s Day, which feels like an eternity from now, but should give hired gun marketing guru Matthew Cohen — the clever man behind the campaigns for The Curious Case of Benjamin Button and No Country for Old Men — plenty of time to dream up a memorable tie-in campaign. We’re thinking maybe magazine-insert greeting cards that say, “I Choo Choo Want to Make You My Bitch.”



Source
Tags: film
Subscribe
  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 89 comments
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →