It was all about ABC last night, of course, with The 81st Annual Academy Awards at a very hefty (and approximate) 33.57 million viewers and an 11.2 rating/26 share from 8:30-11 p.m. Keep in mind that this does not include the 11 p.m. hour (which will likely bring the results down.).
Comparably, last night’s festivities built from the full year-ago telecast (Viewers: 32.01 million; A18-49: 10.7/26 from 8:30-11:45 p.m. on Feb. 24, 2008) by 1.56 million viewers and five percent in the demo.
Here is the half-hour breakdown:
The 81st Annual Academy Awards (ABC)
8:30 p.m. – Viewers: 37.70 million, A18-49: 12.2/28
9:00 p.m. – Viewers: 35.28 million, A18-49: 11.5/26
9:30 p.m. – Viewers: 32.55 million, A18-49: 10.9/25
10:00 p.m. – Viewers: 32.48 million, A18-49: 11.2/27
10:30 p.m. – Viewers: 29.86 million, A18-49: 10.2/26
Since results for the annual Barbara Walters special 7 p.m. will include coverage of The Academy Awards in the Central Time Zone, 17.71 million viewers and a 5.2/14 among adults 18-49 for ABC in the 7 p.m. hour is a reflection of both. And the half-hour Red Carpet Oscars preview (Viewers: 29.89 million; A18-49: 9.3/22 at 8 p.m.) also included partial coverage of The Oscars.
Factoring everything in, ABC beat the four competing networks combined in the fast affiliates by 5.57 million viewers and 30 percent among adults 18-49.
ALL THANKS TO HUGH JACKMAN: SEXY BEAST. He should host everything ever for the rest of history of all things.