applepieontheside (ky02121) wrote in ohnotheydidnt,
applepieontheside
ky02121
ohnotheydidnt

Australia Bombs!!!!!!! Nicole is B.O. Poison

 
Came in 7th place yesterday




But the big surprise was the mere 7th place opening Wednesday of 20th Century Fox's sweeping period epic Australia with only $2.5M from 2,642 theaters. This means that Fox was right to predict only $13M for the 3-day weekend and $18M for the 5-day holiday. Rival studios who thought the pic could do $25M and finish No. 4 are quickly pronouncing the pic DOA with a debut like this. ("Fox wasn't lowballing. I guess they knew how bad it was. And with only 52%  positive reviews on Rotten Tomatoes, it isn't likely to have legs or get Oscars," one studio exec told me when he saw the numbers.) But Fox is pointing to rave reviews in both The New York Times and Los Angeles Times, plus counting on very strong international appeal because director Baz Lurhmann's films (Moulin RougeRomeo & Juliet) do 2x overseas what they do here. ("They have never been sprinters, they have been marathons. It takes awhile for audiences to catch up to his movies, which is why they have such large multiples," a Fox exec told me.). All along, Hollywood questioned whether Baz and fellow Oz countrymen Nicole Kidman and Hugh Jackman working for a media conglomerate founded Down Under could be a hit in North America. Meanwhile, Fox has marketed the pic less like a tentpole and more like a specialty film since its primary audience is women over age 25. But Australia now looks like a low-grossing Far And Away with Vegemite that's more about Aussie Pride than profit. As for whether financially this is Rupert's Folly, Fox keeps insisting that the film's cost of $125M was tempered by 40% Australian government tax credits to bring Australia's negative cost down to $75M. (As an insider explained, "If you believe in a project and believe in a filmmaker, then the thing to do is to try to responsibly protect the economic downside with partners and investments." Yet again, Kidman proves box office poison while Jackman has only made money playing Wolverine. Worse, Australia follows a summer and fall series of box office losers for the studio.

THURSDAY 4 PM: I've just been told that Week 2 of the new Bond actionerQuantum Of Solace is beating the first week of Australia ... IN AUSTRALIA!


link
Subscribe

  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 165 comments
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →
Previous
← Ctrl ← Alt
Next
Ctrl → Alt →