Non (colossusx) wrote in ohnotheydidnt,
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colossusx
ohnotheydidnt






'Heroes' Creator Calls Viewers "Saps and Dipshits"
He's only referring to those who watch live, you know the ones that the advertisers pay for.  What an idiot.

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Remember how NBCUniversal2.0 whacked the two writer/producers on its ratings-challenged "Heroes" and told show creator Tim Kring to get back to work and back to basics? The media conglom, which produces and also broadcasts the serialized drama, did so because, for each of the past three weeks, "Heroes" has redefined its "series low" -- most recently pulling in 7.7 million viewers. That's only about half the crowd it attracted when it first hit NBC's prime-time lineup in fall 2006.

So, what has Kring been doing since then to try to win back viewers?

For one thing, he's been speaking at Creative Screenwriting magazine's 2008 Screenwriting Expo this past weekend during a "Heroes" panel, which originally was supposed to include the two writer/producers who got the old heave-ho. Attendees were warned ahead of time that there would be no talk of the writing staff changes because they were there to discuss the art of screenwriting. That's according to Imagine Games Network, which had a representative attending the expo.

Instead, Kring spent a lot of time explaining why the lousy ratings aren't his fault. Here's his thinking:

Writing a serialized drama is "an absolute bear." It is also a "very flawed way of telling stories on network television," because of the advent of DVR and online streaming, for example, Kring said, according to the report.

Serialized dramas work only if people sit in front of their TV sets on the night and at the hour the network broadcasts each episode. But now, you can watch a serialized drama whenever and wherever you want and almost all of those other means of watching episodes "are superior to watching it on the air." Sooooo, the only people watching a show -- "Heroes" perhaps -- at the time it's being broadcast by a network -- say NBC -- are the "saps and [expletives] who can't figure out how to watch it in a superior way."

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