Like Ledger, Wilson covers--focused on his reported suicide attempt--benefited from their tragic news angle. Similarly working in his favor: fan adoration. The comedic actor placed third in likability.
The Hills vixen may be lacking fans--the only cover subject less likable than Montag is Britney Spears--but she can push magazines. Her four solo covers landed her at No. 6 in the cover sales category.
Shiloh Jolie Pitt
Though Shiloh has her kiddie rival Suri beat when it comes to likability, Brangelina's biological offspring was outranked in both her number of covers and cover sales.
The adorable tot may not have much to say, but she's a master at selling magazines. At just 2-and-a-half years old, Cruise has snagged adoring fans and interested readers. In fact, she outperforms even her parents, A-listers Tom Cruise and Katie Holmes, on the newsstand.
While she's hardly the fan favorite Jennifer Aniston is--in fact, the pop-star-turned-country-crooner ranks 14th in the likability category--Simpson ranked fourth in cover sales, thanks to the her tumultuous relationship with Dallas Cowboys quarterback Tony Romo
The pint-sized party-girl-turned-protective-mom has proved her prowess at the newsstand. Richie lands third in the cover sales category, behind Jamie Lynn Spears and Angelina Jolie. But much like the younger Spears sister, her low likability score drags her down.
Jamie Lynn Spears
Though she was hardly a tabloid staple before announcing her pregnancy, a then 16-year-old Spears captivated the nation with her news. Her five covers landed her first in the cover sales category. Unfortunately, the Nickelodeon star lagged in the likability category, where she placed an unimpressive 16th.
It was Ledger's mysterious and all-too-early death that made him front-cover news--something he hadn't been prior to his passing. And while male cover subjects traditionally sell fewer copies than female ones, due to their lack of relatability for the heavily female reader base (other cover subjects Brad Pitt and Matthew McConaughey didn't make the cut), the idea of a talent like Ledger dying so young left readers grasping for answers--and buying magazines in search of them.
Aniston has once again proved highly appealing, this time landing second on our list (she topped it last year). In fact, with the exception of Heath Ledger, whose life was cut tragically short earlier this year, Aniston is the most-liked cover model of the year. And thanks to her ever-tumultuous love life, the former Friends star had eight covers all to herself during the year period.
WHO IS NUMBER ONE?
Be it her humanitarian efforts or her ever-expanding brood, Jolie has little trouble garnering interest--and, for that matter, landing covers. In fact, she graced nearly 30 in the past year, ranking second behind Britney Spears in the cover category. She also places second in cover sales, this time behind another Spears: Britney's teenage sister, new mother Jamie Lynn.
Looks like Jennifer will always be SECOND best.