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Elizabeth Hurley to Launch Organic Food Line

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Elizabeth Hurley has gone country.

Inspired by her life with husband Arun Nayar and son Damian, 6, on their bio-dynamic farm in the English countryside, the actress-model, 43, tells PEOPLE, she is "developing a line of products … with a view that they're not only going to be healthy, because they're organic, but I'm obsessed that women find alternatives to eat which are low in fat."

Hurley, a dedicated supporter of the Breast Cancer Research Foundation, spoke to PEOPLE in New York Thursday before flipping a switch to light up Bloomingdale's in pink for the month of October – to raise awareness for breast cancer.

She says her organic farm produces low-fat products, which may help reduce the risk of breast cancer.

"I think we know now that many issues with women's health can be linked back to their diet," she says. "We've been saying for a long time that many breast cancer specialists recommend sticking to as low-fat a diet as possible, which all has to do with how estrogen is stored in the body."

Health Benefits

She also emphasized the benefits of low-fat milk and other organic products.

"For a long time we've been telling women to try and follow a low-fat diet and try and switch from a high-fat milk to a zero-fat milk. Now we genuinely believe if any of even the zero fat milk is crammed full of antibiotics and hormones it can be very detrimental to your health."

Hurley appeared with Marisa Acocella Marchetto, cartoonist and author of the graphic novel Cancer Vixen, based on her own successful battle against breast cancer. Both Hurley and Acocella Marchetto stressed the importance of early detection.

Finally, Hurley showed off Estée Lauder's Elizabeth Hurley High Gloss Lip Color Collection – a pink case featuring three lip glosses and selling for $16, proceeds from which will benefit the Breast Cancer Research Foundation.

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