Correction everyone: Seth Rogen smokes out Batman, DK is 2
SATURDAY AM: Friday's box office was a nailbiter, but Sony's Pineapple Express won the day with $7.8 million from 3,072. Warner Bros' The Dark Knight was close behind at $7.5 million from 4,025 venues. Oh, this is going to be a fun weekend at the two pics fight for domestic gross supremacy, and Hollywood emails are flying fast and furiously!
But the latest Batman installment should have a better Saturday and therefore take the No. 1 spot for its 4th straight weekend with around $25M, while the Judd Apatow/Seth Rogen stoner comedy should end up with $23M. But Sony tells me that's a great outcome considering that Pineapple Express is R-rated with a negative cost of $27M and a 5-day total of $41M (after opening on Wednesday with a surprisingly hefty $12.1M). Meanwhile, Dark Knight can expect a gigantic domestic cume of $440+M by end of Sunday. It's unclear what effect the Beijing Olympics will have on moviegoing for the next two weeks. Total box office looks to be down 20% from last year, but that may be due to the Wednesday opening of Pineapple Express and The Sisterhood Of The Traveling Pants 2 putting in $27M gross on Wednesday/Thursday rather than any Olympics impact. The No. 3 movie Friday was Universal's Mummy 3: Tomb Of The Dragon Emperor which did $4.8M from 3,780 plays, down 68% from a week ago. It should finish the weekend with $15.7M and a $70M cume. Sisterhood 2 was in 4th place with $3.9M Friday from 2,707 runs for what could be an $11M FSS and a 5-day cume of $20.5M. And in the 5th spot, Sony's Will Ferrell laugher Step Brothers made $2.7M Friday for probably a $9M weekend. Universal's Mamma Mia! was No. 6 with $2.4M Friday for what should be an $8M weekend.