"Zoey 101 has become an instant hit with tween girls who relate to the lives of Zoey and her school friends," said Brodsky. "Girls can aspire to be like Zoey with fashion-forward clothes and accessories this Fall," she said.
The apparel will be inspired by the looks of the students at Pacific Coast Academy, the Malibu, CA boarding school that Zoey (Spears) and her friends attend on the show. The department stores owned by The May Department Stores Company (Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, L.S. Ayres, Meier & Frank, Robinsons-May, Strawbridge's, and The Jones Store) will have a major role in the October launch. May stores will carry the Zoey 101 apparel and will be the exclusive retailer for all accessories in the line, including sleepwear, handbags, jewelry, and watches.
"We think the new Zoey 101 apparel and accessories will be a great fit for our department stores," said Jay H. Levitt, president and chief executive officer of the May Merchandising division of The May Department Stores Company. "We look forward to offering this fresh, unique look to our tween customers, who are the ultimate trend-conscious shoppers."
O lordy.. what has the world come to?