Jessi*___ (sunkissedgurl5) wrote in ohnotheydidnt,

Free Image Hosting at www.ImageShack.usNEW YORK, June 20 /PRNewswire/ -- Nickelodeon has announced plans for a line of apparel and accessories inspired by Zoey 101, currently the number-one show for tween girls on all TV, starring Jamie Lynn Spears. The announcement was made today by Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products. The apparel line will launch Fall 2005 at most major department stores, and the sleepwear and accessories will be available exclusively at stores operated by The May Department Stores Company.

"Zoey 101 has become an instant hit with tween girls who relate to the lives of Zoey and her school friends," said Brodsky. "Girls can aspire to be like Zoey with fashion-forward clothes and accessories this Fall," she said.

The apparel will be inspired by the looks of the students at Pacific Coast Academy, the Malibu, CA boarding school that Zoey (Spears) and her friends attend on the show. The department stores owned by The May Department Stores Company (Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, L.S. Ayres, Meier & Frank, Robinsons-May, Strawbridge's, and The Jones Store) will have a major role in the October launch. May stores will carry the Zoey 101 apparel and will be the exclusive retailer for all accessories in the line, including sleepwear, handbags, jewelry, and watches.

"We think the new Zoey 101 apparel and accessories will be a great fit for our department stores," said Jay H. Levitt, president and chief executive officer of the May Merchandising division of The May Department Stores Company. "We look forward to offering this fresh, unique look to our tween customers, who are the ultimate trend-conscious shoppers."

Source: Nickelodeon

O lordy.. what has the world come to?
  • Post a new comment


    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

← Ctrl ← Alt
Ctrl → Alt →
← Ctrl ← Alt
Ctrl → Alt →