Metallica Kills Early Reviews of Upcoming Album
Oh, Metallica, why can't you get it right? The band seemed to have learned somewhat from the dark days of the Napster debacle by offering fans online access to pre-release material and in-studio video footage, but now it has apparently unleashed another potentially damaging fiasco upon itself by forcing bloggers to take down reviews of their upcoming album.Source
Metallica representatives played the album for The Quietus contributor "Bob Mulhouse" in London last Wednesday, after he did what one would expect: he posted a review on his blog. They did, after all, invite him to listen to it, knowing that he reviewed music online. Soon thereafter, the band's management had the review expunged from the internet, along with other early reviews that were a result of the same listening party.
"Metallica held an album listening party for selected music journalists in London this Wednesday past," Quietus editor Luke Turner told Blinded by the Hype (via Idolator). "One of the writers was kind enough to write a piece about the album which, if you were lucky enough to read it before it was taken down, was full of praise about a return to form. At no point was the writer ask[ed] to sign a non-disclosure agreement. The Quietus and other websites ran pieces on the album, but were quickly contacted by Metallica's management via a third party and told to remove the articles."
Let me get this straight... Metallica held a listening party for music reviewers and was surprised when some of them wrote reviews? That has to be a public relations first.
I should be hearing from their management in 5, 4, 3....