Earlier today I got an e-mail from my good friend Luke Shapiro. Who is he? Luke is actually the star of the awesome little indie movie The Wackness. As part of the viral marketing for the film, Sony Pictures Classics has launched Luke's rad homemade show on YouTube. Our good friend Luke hosts the talk show with his doorman named Miguel as the DJ and superintendent Tony. This video is wack - but that's probably good considering it's for The Wackness. Anyway, I thought this was definitely a fun little attempt to draw some additional attention to this brilliant indie film. The first episode can be found below!
Just so you understand, The Wackness is set in 1994 and this video is supposed to elicit feelings of that "era" - the 90s. Luke Shapiro is kind of a loner and a loser. However, he's also one of New York City's biggest pot dealers, who pushes a cart of "ices" around all day selling weed to clients of all ages.
Source 1 & YouTube