Paul L. Vasquez, known also as "Yosemite Bear", passed away on Saturday at the age of 57. He's most well known for his wholesome "Double Rainbow" viral video from 2010 in which he screamed, laughed, and cried at the sight of a double rainbow. The video today has over 46 million views. Paul embraced the attention the video brought him. The success led to a Smartwater commercial with Jennifer Aniston, as well as ads for Microsoft and Delta. He was nominated for a "Viral Success" award at the People's Choice Awards.
His cause of death has not been confirmed, but he tested negative for COVID-19 last week according to his Facebook page.
When talking about his unexpected fame in 2015 he said, "You can’t look at a rainbow anymore and not think about me. That’s just the way it is."
Source: 1, 2, 3, 4