The Gee family, also known as the Bucket List Family, with more than 2.4 million Instagram followers, are five self-proclaimed nomads who travel the world. This lifestyle was possible after dad Garrett sold his app to Snapchat for $54 million in 2015.
Each year, parents Garrett and Jessica host a huge giveaway Oprah-style series called “12 Days of Bucket List Christmas.” For 12 days at the end of the year, they surprise “families in need with a gift that means so much to [their] own family: the gift of travel,” says Jessica. This year’s destinations include Tanzania, Hawaii, Fiji, Disney World in Orlando.
According to the family’s overly simplistic instructions in their captions on how to submit to the contest, “All you need to do is LIKE this post then SHARE this post in your Instagram stories!”, but apparently, to officially enter, one must also be following and tagging required accounts, and filling out certain form(s).
Paige, an intellectual property and contracts lawyer on Instagram took notice and revealed the dishonest details on the contest, on a series of stories she posted on Tuesday.
First, the official rules to enter were not made clear, since ‘liking and sharing’ was not actually entering them in the sweepstakes, since there were many more steps including liking other Instagram accounts, following them on YouTube, posting photos/videos of your family on Instagram, using hashtags, and filling out a contact information form. Second, the official guidelines said they would announce the winners between December 10th and December 21st, meaning the contest was presumably closed on Dec. 21, yet they encourage people still ‘enter to win’ after that date to generate engagement with their content, letting people continue ‘liking and sharing,’ which ultimately helped them gain more followers by deceiving the public, especially since accusations of the winners being preselected were thrown.
They family has gained half a million more followers by doing this which equates to a ton of more money for them per post. This argument more intense when they blocked Paige and quietly updated their terms.
Ultimately the family released a statement claiming the miscommunication to be unintentional, and that the winners were not random but selected to families they thought deserved the very kind gesture of an international family trip.Have you won something on a raffle/giveaway? Where are you planning on traveling for next year, ONTD?