Lisa Li, a Chinese influencer with 1.1 million followers, is famous on the popular Sina Weibo microblog, for presenting a glossy catalogue of travel adventures, parties and fine-dining experiences.
But since her landlord gave media a tour of her apartment in the northern city of Xi'an, she has become famous for different reasons, revealing the state of the apartment, littered with rubbish, mouldy food, and dog excrement, contrasting with the glamorous and rich lifestyle she showed off as part of her brand.
Ms Chen, the landlord, told Pear Video that even professional cleaners had refused to clean the place, adding that her tenant owed thousands of yuan in unpaid utility bills. She said that she had no choice but to contact the police about the damage to her property and the unpaid utilities.
After millions of people saw the footage inside Ms Li's apartment, she suddenly resurfaced, meeting with her landlord to apologise in person. More than 60,000 users have commented on unfollowing her and calling her "fake", questioning her sincerity in her interviews with mainstream media.
China is on a huge drive to push for celebrities to be "socially responsible". Some "badly behaved" influencers have even received short jail terms. Do you fake your lifestyle online?