-"Prime time TV programming in Korea, much like prime time in the US, has broadened efforts to appeal to young female viewers by featuring more complex, communicative female characters. However, in the U.S. most of those characters are created by men."
-In the U.S only 27% of all directors, writers, producers, executive producers, editors and photography directors are women. Whereas in Korea, the number of female screenwriters is closer to 90 percent. Going forward, having more female directors & producers behind the scene is equally as important in pushing the needle even further.
-Due to this, a female perspective would offer more insight into the daily workings of their lives whether it be about commerce, war, parents, or relationships.
-Korean dramas tend to be popular due to partly how they explore in a 16-20 episode time frame, the inner lives of someone that isn't the obligatory amnesia plot but also includes female friendships, work culture, and family relations.-"Over the last few years, as South Korean women have increasingly engaged in the #MeToo movement and mobilized to protest legal and social inequality, many k-dramas have moved away from problematic gender tropes such as the “Cinderella” or “damsel in distress” plot lines that were previously plentiful."
-Korean entertainment continues to acquire an international audience. According to Hong, Korean pop culture aims to be extremely export oriented and any commercial decision is based on foreign/audience perceptions.( Collapse )( Collapse )Let's discuss ONTD, what K-dramas are you currently watching or have watched recently?