We Are Europe worked with two creative agencies in London as well as Wake Up and Vote, a volunteer group committed to increasing voter turnout among young people, to create the video.
In it, Knightley makes a series of facial expressions and says: “It only takes five seconds to practise the perfect awards face.”
Before drawing an X on the screen, she adds: “And it takes five seconds to mark an X in a ballot box. Five seconds to stop others fucking with your future.”
Other celebrities including fellow actor Lily Cole
, grime artist Big Narstie
, and songwriter Eliza Doolittle
have also recorded their own videos for the campaign.
Despite the number of groups involved in the project, the videos are stripped of any branding and appear to take a neutral stance.
But in targeting young voters, the groups are hoping to give a boost to Remain, which relaunched its campaign on Monday amid fears that Labour voters are leaning towards Brexit.
While young people typically favour staying in the EU, they are also less likely to turn up to vote. The campaign groups think part of the reason is the time it takes to vote, and they want to address this concern.( Collapse )wow @ annabelle speaking perfect portugueseSource