For supermodel Kate Moss
, any press is good press. Moss's agent, Sarah Doukas, tells sources that after the supermodel's highly publicized 2005 cocaine scandal, records show her earnings have increased.
Doukas admits that in the days surrounding the incident -- in which the Daily Mirror published pictures of Moss snorting the illegal substance -- she reached out to the top fashion companies to soothe their fears.
"I basically just spent a lot of time on the phone trying to reassure her big clients that you can't believe everything you read and, unfortunately, all press actually is good press in this world we live in," she says. "So keep calm, don't have a knee-jerk reaction," she recalled.
Although H&M, Chanel and Burberry terminated their contracts with the then 31-year-old model, the sting didn't last long.
"I knew that some of my great clients, that were huge clients to her, they stuck by and said, 'We are in your capable hands, we will stick by her' -- and they did," says Doukas, who was soon brokering Moss a new deal with Burberry and campaigns for Dior, Longchamp, Louis Vuitton, Stella McCartney, Roberto Cavalli, Versace, Rimmel, Bulgari, and Agent Provacateur, among others, less than a year after her reputation was allegedly tarnished.
By 2007, Moss was gaining even more steam, inking a deal for her namesake fragrance, launching her own line for Topshop and appearing on her 24th British Vogue cover.
As for Moss's rate, Doukas says, "It didn't go down." According to Forbes's annual Top Earning Supermodels list, Moss pulled in $9 million last year, compared to $5 million the year of the scandal.
And while Doukas recognizes that Moss's success after drug-use allegations might look bad, she doesn't think her client needs to be a role model by default of her fame.
"I know she is in the public domain, so she has a public duty to a point," Doukas says. "But on the other hand, you know, her private life is her private life and she is just a model."source