Zuckerberg's Silver Screen Moment
The marketing blitz for this fall's The Social Network - known to most as simply The Facebook movie - started in earnest this weekend. Columbia Pictures cleverly kept it simple, revealing only the film's poster on a website aptly titled 500millionfriends.com
, leaving bloggers to speculate on just what West Wing writer Aaron Sorkin has in store for billionaire co-founder and CEO Mark Zuckerberg, who has had no involvement in the movie's development.
The poster shows star Jesse Eisenberg, playing 'Zuck', glaring out under the slogan 'You Don't Get to 500 Million Friends Without Making A Few Enemies', in part a reference to the highly publicized legal troubles surrounding the founders of the social network.
Entertainment Weekly is right on the money with its description of young Eisenberg as 'looking very American Psycho' on the poster -- perhaps appropriate when you consider the script describes Zuckerberg as 'a sweet-looking 19-year-old whose lack of any physically intimidating attributes masks a very complicated and dangerous anger.'
A quick look at the Internet Movie Database page for The Social Network indicates we'll be treated to more than just two hours of Zuckerberg hunched over his computer in a Harvard dorm room. The cast list includes characters named 'Coke Girl', multiple 'Cocktail Waitress' roles, and 'Club 66 Stud'.
And to further dispel any notion that The Social Network will be a geek flick, Justin Timberlake plays Napster co-founder Sean Parker
. There is at least one Harvard grad among the cast for good measure: The Office star Rashida Jones, class of '97.Despite not being scheduled for release until October, the Facebook movie is already generating Oscar buzz
as well as concerns that Zuckerberg's reputation will take a beating, once old accusations that he stole the idea for the site from fellow students resurface.
Whether or not this week's marketing blitz results in big box office returns this fall, one thing's for sure: a film of this scale, backed by Hollywood power players, cements Facebook's status as the only social network with true pop culture cachet. Its former competitors are certainly flailing. The week this movie poster hit the web, MySpace co-president Jason Hirschhorn stepped down, while AOL spun off Bebo.SOURCESony Leverages ‘Big Gun’ Celebs For 3D Sets
Sony is bringing back the comedy stylings of Justin Timberlake and Peyton Manning to advertise its line of 3D television sets.
Timberlake and Manning were last featured in Sony advertising as two members of an “expert” panel talking about Sony products.
In one spot, the two celebrities faced off against each other in a Ping Pong match that featured them speaking Chinese to each other. In another, Timberlake sprouted animated eyes (like those in the movie “Cloudy with a Chance of Meatballs”), freaking Manning out.
“Justin and Peyton are part of the Sony marketing asset list,” Ari Weiss, creative director at agency 180 Los Angeles, which created the campaign, tells Marketing Daily. “So when we were looking at who we were going to use for these products, we wanted to use our biggest guns against the 3D products.”
In the new television commercial, Timberlake and Manning pay a visit to Sony’s Innovation Center (which has already hosted singer Taylor Swift to promote cameras and the sun to promote its Dash Internet device). During their visit, they observe Sony employees creating 3D movies, video games and sports programming. But when they take off their 3D viewing glasses, they and the world around them turn suddenly two-dimensional.
“They’re very charismatic,” Weiss says. “The camera turns on and they’re natural. You get the two of them in the room together and comedy ensues.”
In addition to the television commercial, Sony will promote its 3D products — which include movies, Blu-Ray disc players as well as televisions — through flash banners, radio commercials and print ads running in magazines such as Entertainment Weekly, ESPN, Esquire, GQ, People, Rolling Stone and Sports Illustrated.
The company will also promote the products through social networking, email, direct mail and free-standing inserts as well as through www.SonyStyle.com, and through Sony Style retail stores.
While 3D televisions are getting significant advertising support from consumer electronics companies, Sony is make a concerted effort to showcase the full-range of its products, including Blu-Ray players and video games.
“Sony is one of the few companies that participates in all things 3D: movies, sports, games,” Weiss says. “That’s part of what makes their televisions so good. That’s why we decided to highlight those things.”SOURCE