Premiere week DVR results: 'Dollhouse,' 'Smallville' top gain list
Premiere week DVR data is here and the results show that Fox's "Dollhouse" gained a higher percentage of additional viewers than nearly any other show.
The "Dollhouse" premiere rating jumped a stunning 50% when seven-day viewing is added.
Granted, the "Dollhouse" base was extremely low -- the show went from a 1.0 rating to a 1.5. Many other shows during premiere week obviously gained far more than a half a rating point. But executives look at how much a show gained compared to its initial live-plus-same-day number, and to boost your rating by 50% is huge.
The CW's "Smallville," which also airs Friday nights, likewise gained 50%, tying "Dollhouse" for the biggest percentage gain.
"Dollhouse" has been doing pretty dreadful, but this news coupled with Friday's ratings gain will likely give some hope to Joss Whedon fans ... the question is whether it's enough to change the show's fate.
The next-biggest DVR gainer is The CW's "90210," climbing 40%.
Fox's "Fringe" is next on the list, up 39% -- no surprise considering its tough new time period.
Then "Melrose Place" (+38%) and "Gossip Girl" (+36%). Again, not a surprise, since the CW always posts high percentage gains thanks to its low base and young DVR-savvy audience.
Another Friday night show, NBC's "Law & Order" is next (+33%), followed by NBC's "Heroes" (+32%).
Few more: Fox's "Bones" (+29%), CBS' "The Mentalist" (+28%), CBS' "Numbers" (+28%), ABC's "Castle" (+26%), Fox's "Glee" (+26%) and NBC's "The Office" (+26%).
Though I haven't seen a breakdown on this point yet, I'm sure the average gain for premiere week is higher than it was last year.
So let's skip down to the bottom of the list and see who's gaining the least.
Among what's interesting down here is that Fox's "Dollhouse" lead-in, the new comedy "Brothers," was one of the least time-shifted shows -- gaining, well, when rounded it's 0%. Which proves that just because a scripted show is on Fridays doesn't mean people will necessarily check it out later.
NBC's "The Jay Leno Show" occupied many of the lower spots, generally gaining about a tenth of a rating point (or 5%).
CBS' "Cold Case" (+5%) and freshman sitcom "Accidentally on Purpose" (+6%) don't seem to be on many viewers season pass list.
Neither are Fox's Sunday animated comedies -- which is surprising. Especially with many guys watching "Sunday Night Football," you would think shows like "Cleveland" and "American Dad" would climb more than 8%.