The Catholic Church is up in arms over the latest ad campaign from fitness giant Equinox. Apparently The Pope doesn't like an Equinox advertisement depicting Catholic nuns sketching the netherparts of a nude male model. The controversial ad is just one in a series of racy flicks released by Equinox last month.
“It says a great deal about this perverse obsession in both the fashion industry and the advertising industry of exploiting and mocking and sexualizing Catholic religious imagery,” says C.J. Doyle of the Catholic Action League of Massachusetts.
But Equinox is defending it’s right to be raunchy, the chain says: “Our ad campaigns are based on personal motivation and fantasy and throughout history the body has been considered a form of art.”